Sunday, November 11, 2007

For Women, Giuliani Has Unexpected Appeal?

A group of research scientists used functional magnetic resonance imaging to read the brains of 20 swing voters as they watch presidential campaign videos. The most surprising thing to me was not the original negative feelings toward Giuliiani by the women, but the positive feelings after seeing and hearing him. On the other hand, the men experienced the same negative, then positive feelings toward Hillary. Hillary and Rudy seemed to draw the strongest responses.

While you're on the NYT site, check out Frank Rich. He is outstanding, as usual.


Blogger progressivegrannie said...

Guiliani? Ewww, no appeal, at all. What are these women thinking? Ewww.

9:42 PM  

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